I was reading this article on Marketwatch about how there have been concerns over Tinder's shrinking userbase and that MTCH has plans to rectify it.
What I'm wondering is "on a dating app, shouldn't dwindling user count be expected, or desired?
The way I see it, the app succeeding at its purpose means two users match up, go inactive, and eventually delete their accounts. If the app fails, then either a user continues using it or gets burnt out (e.g. me). Both cases result in eventual user churn.
I know that everyone and their mother says these apps are designed to keep users on the platform as long as possible instead of actually functioning, but from an investment standpoint, are shareholders aware of this questionable performance metric and therefore actively driving the poor user experience by thinking it's useful... or do they just invest blindly under the assumption "number go up"
Submitted July 31, 2024 at 01:00AM by Muhznit https://ift.tt/4QiIDRp
