Super League Gaming (Nasdaq: SLGG), a global leader in video game experiences and entertainment at the intersection of the creator economy, gameplay content, and the metaverse, announced today significant growth in its global reach to users within Roblox and Minecraft. Only one month after the close of the company’s acquisition of Bloxbiz, the dynamic advertising platform designed specifically for metaverse environments, Super League is demonstrating an exciting new level of scale for brands seeking engagement opportunities with such a crucial consumer audience.
In the full month of October 2021, within games developed by an enviable network of talented, culturally relevant creators that were visited almost 85 million times, Super League reached nearly 63 million monthly active users. The MAU (Monthly Active Users) level represents approximately 30% of all Roblox users, according to estimates from RTrack that peg Roblox MAUs at 206 million as of June 2021. Also in October 2021, advertising units served through Bloxbiz within Roblox game titles had a total exposure time of more than 142 years. Ad exposure time within Bloxbiz is validated in multiple ways and aligns with thresholds and guidelines for in-game ads set by the International Advertising Bureau (IAB) and the Media Ratings Council (MRC), including, but not limited to, the requirements that an ad must be on screen and unobstructed by objects, be viewable from a reasonable angle from a player’s line of sight, and excluding idling users.
Super League has seen similar growth within Minehut, its signature Minecraft community and the largest free Minecraft Java edition server host in North America. Minehut, where millions of user-generated Minecraft gameplay environments have been created by individual players, has experienced 85% year-over-year increases in MAUs and total hours of gameplay within the platform.
Submitted November 02, 2021 at 08:14AM by brbbins1 https://ift.tt/3nPPJY9
