The ULA or United Launch Alliance has been running ads, and since I'm a very space inclined dude (I fucking love rockets and shit) I've started seeing ads all over youtube and facebook for them. The ULA is a cooperative launch project between two of the largest defense companies in the US, Boeing and Lockheed Martin.
Recently NASA has been spending some of its budget on such ads, promoting spaceflight and their moon station project etc. My question is what do you guys think the point of these ads are? Are they trying to attract retail investors to push up their stock price for an incoming capital raise? They market the ads, to Americans I assume as they mention keeping the US safe through defense assets launched into orbit among other things.
Most retail investors probably don't know that the ULA is a joint Boing/Lockheed project, does anybody have some insight into why they are using ads in this way, or what their goal is? Or is it simply an image/rebranding marketing campaign?
Submitted July 23, 2019 at 07:21PM by WallStreetBoobs https://ift.tt/2SwVNov
