Chipotle Mexican Grill Inc.’s new chief executive officer says pretty much everything’s on the table to turn around the beleaguered chain.
The company will consider franchising and opening drive-thru restaurants, according to CEO Brian Niccol -- things that founder and Chairman Steve Ells hasn’t embraced in the past. It could be a big culture shock for the burrito seller, which also will rely on new foods and testing to bring back customers.
Reminds me of back when CMG got in a dispute with McDonalds after they wanted CMG to have drive thru's and breakfast options. Then McDonalds sold their CMG shares.
EDIT: http://www.businessinsider.com/ways-mcdonalds-tried-to-change-chipotle-2015-2
"Bless their hearts, McDonald's had a lot of great suggestions, and we were always polite about it," Chipotle chief operations officer Gretchen Selfridge told Bloomberg. "They really wanted us to do drive-thrus. They really wanted us to do breakfast. But we just really didn't do any of that."
McDonald's also forced Chipotle to franchise some of its restaurants, which it did reluctantly.
Submitted April 26, 2018 at 01:14AM by COMPUTER1313 https://ift.tt/2vMG2SC
