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A joke that is shared with some of my family is that we count savings by what we do not buy, not by discounts on what we do buy.

So, after a shopping trip, we cite things we thought about buying, but didn't, as the savings.

It perhaps is a healthier mindset than just looking at discounts. A clever marketing trick to get people to buy things they wouldn't otherwise buy is to make them look like a deal. Sometimes, they really are deals, but if you wouldn't have bought it, you didn't save any money by buying it then, no matter the discount.



December 21, 2017 at 06:12PM

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