When positioning for institutional investment, how much equity should a founder retain, who is the creator of the IP, but is unable to be operational?

Saw this in a magazine…A gentleman is already running a funded startup, and has another startup idea. He builds a demo and wants to have someone else build the company. He wants to know how much equity he can keep and still remain attractive to institutional investors.

Submitted May 28, 2017 at 03:35PM by rexmorrow http://ift.tt/2qstdpd