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Everyone's all excited about the BABA and Amazon! But isn't JD the real ecommerce king in China? Wal-mart thinks so.

Key Stats for JD.Com Inc(ADR)

Ticker JD
Sector E-commerce & Auction Services
Latest price $41.92
Value $59,877M
Daily vol $419M
Date 09 June 2017
Links Yahoo Finance, SEC Edgar, jd.com

1. Who's JD?

He's not a person, stands for Jingdong. And it's the largest e-commerce business in China by sales, clocking up twice Alibaba's or Tencent's.

But 50% of sales come from electronics and appliances & nearly 60% of sales is direct, so it's not exciting, eh?

Now the business has morphed dramatically in the last 4 years:

  • Electronic sales grew 60% a year, everything else 90%
  • So it's down to 50% of total sales volume from 65%
  • Direct sales, via their warehouse grew 60%, but their online marketplaces, where 3rd parties sell via their websites, grew 100%
  • So direct sales is down to 57% of sales from 77%.

Not surprisingly, this has helped cashflows... but more on that shortly. Though remember this is a warehouses business, so it's profile is more Amazon than Alibaba.

To hit that home... they've over 210 warehouses with four million square meters in over 50 cities, and have physcial pickup points in 5,370 places across China. Yes, Amazon is copying JD.

Oh, and don't forget that Wal-Mart owns 5% of JD, they sold their Chinese marketplace to them, have a Sam's Club partnership, etc etc.

How the numbers look?

It's hard not to be impressed by that growth at the top line, but the bottom line is really ugly.

Metrics 2012A 2013A 2014A 2015A 2016A
Revenue (RMB) 41bn 69bn 115bn 181bn 260bn
Operating profit (RMB) -2bn -1bn -6bn -6bn -2bn
EPS -$2.18 -$1.47 -$5.35 -$3.33 -$1.36

Now, read the management team's latest presentation and they tell a different story! They point to share-compensation schemes and extra-ordinary items hitting the reported figures. In fact, they show a rather different picture from a "free cash flow" perspective!

Metrics 2012A 2013A 2014A 2015A 2016A
Free cash flow (RMB) 0bn 2bn 1bn 7bn 16bn

Nice? Well, it's 7% FCF margin, which sounds reasonable for the Amazon of China. And given they get paid by customers a lot faster than they pay out to their suppliers... the bigger they get the nicer their cashflow. And given the growth, they've got cash of the books.

Shareholder friendly

Well, show me a Chinese stock listed in the US that is! Though you can say the same about Google, Facebook, Snapchat, Under Armour, etc where the founders have control.

And sometimes the decisions are a little murky. Recently they decided to spin off their finance arm JD Finance. Now they'll get $2bn in cash for their 69% and 40% of all future profits. Which is a similar deal to Alibaba's spin off of Alipay. But still. Why?

Though in case of Alibaba, etc there is the added complexity of you owning an economic interest via a Cayman Islands' entity, rather than actually owning shares in the underlying business.

2. How's it compare?

Shifting electronics via your own warehouses is far from exciting from a margin perspective. The other Chinese majors listed in the US are substantially higher, but they are capital light / software "heavy" businesses.

Companies Latest Sales Operating Profit Return on Equity
JD.Com Inc(ADR) $41,532M 1% -8%
Chinese stock in US
Alibaba Group Holding Ltd $23,279M 37% 18%
Baidu Inc (ADR) $10,534M 26% 12%
Weibo Corp (ADR) $736M 28% 20%
Other peers
Tencent Holdings Ltd HK$174B 41% 28%
Amazon.com, Inc. $142,573M 9% 14%

Sadly valuation seems to be a little meaningless at 111x earnings. And there are no earnings to hang our hat on either...so let's try and be imaginative...

Peers Valuation Forecast PE Long-term Growth Dividend Yield FCF Yield
JD.O $59,877M 111x 132% 0% 0%
CN @ US
BABA.K $352,139M 32x 29% 0% 2%
BIDU.O $64,505M 32x 22% 0% 4%
WB.O $16,929M 51x 50% 0% 1%
Others
0700.HK HK$2,591B 38x 32% 0% 3%
AMZN.O $482,884M 151x 23% 0% 2%

Let's assume they can get to a 5% net margin in 7 years. And the topline growth at 30% per annum, half the current 60%. Then the $42bn of sales becomes $260bn. If we put it on 20x earnings, the stock would growth nearly 25% a year and you've made over 4 times your money.

Change the assumptions, change the result, but it feels like there's some downside protection here. For example if they switched off growth and made 5% margin on their current sales, it would be trading at 30x.

3. Wall Street's hot / the cold on it...

As usual Wall Street can be disfunctional, saying Buy one minute, but they telling you the stock's just worth $43.37, i.e. 3% higher than the current price.

4. China play

China's more complicated than the US, it seems. It's not a set of quasi-monopolies with Google, Facebook, Apple, and Amazon carving out dominant positions. The game is still afoot.

Where the market thinks BABA is the winner, is JD unloved? It looks less so.

It's hard for me to embrace this one immediately, as I'm just not familiar with the China dynamic, but I'm going to watch


View the archive of Stock a Day posts at r/stockaday.


Disclosure:

I have no position in any of the stocks mentioned. However I may initiate a position within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it. I have no business relationship with any company whose stock is mentioned in this article.

Reddit, moderators, and the author do not advise making investment decisions based on discussion in these posts. Analysis is not subject to validation and users take action at their own risk.


Author notes: u/shane_stockflare is a Chartered Financial Analyst.



Submitted June 10, 2017 at 04:10AM by shane_stockflare http://ift.tt/2rcaUsT

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