I listened to the sbux earnings call and they said they’re raising prices again for a third time in several months. They raised it in October of 2021, January of 2022 and now they’re planning additional price increases across the board for 2022. I get that they’re considered a premium coffee brand but as shareholder I’m a little nervous that at some point demand will drop off at a certain price point for a cup of coffee. Did anyone else think the same thing or am I over thinking this? I do think there’s a lot of competition in the coffee space at the moment and it makes me nervous that raising prices several times in a small period of time like that could drive people to another place. I was thinking about buying stock but now I’m thinking about holding off. Anyone that’s wiser then me have any thoughts on this or are my concerns warranted?
Submitted February 02, 2022 at 12:56AM by dirtbikedude705 https://ift.tt/AC01i7spN
