Adobe announced today that it was acquiring Magento for $1.68 billion. The purchase gives Adobe a missing Ecommerce platform piece that works in B2B and B2C contexts and should fit nicely in the company’s Experience Cloud.
It should also help Adobe compete with Salesforce, which offers its own marketing, sales and service offerings in the cloud and bought Demandware for more than $2 billion in 2016 to provide a similar set of functionality.
[TechCrunch](https://techcrunch.com/2018/05/21/adobe-to-acquire-magento-for-1-6-b/)
Submitted May 21, 2018 at 06:19PM by ChocolateTsar https://ift.tt/2wYg5jm
