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Ok, maybe not a sector, but I saw an ad for EMTY--the "Decline of the Retail Store ETF". Here's the objective from the Fact Sheet:

ProShares Decline of the Retail Store ETF seeks capital appreciation from the decline of brick and mortar retailers through short exposure (-1x) to the Solactive-ProShares Bricks and Mortar Retail Store Index.

I'm not looking to buy, I'm just curious how something like this works--how do you make money on something that you are better will fail? Thanks for any info.



Submitted December 17, 2017 at 12:31PM by andthenisawtheblood http://ift.tt/2Csvcj6

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