For moderators, I think this post is conforming to rules, if not please let me know, or direct to correct subreddit. Post applies to people looking for Financial Advisors and financial advisors.
Hi guys. My friend and I came up with an idea for an "Advisor Hub" site, and was wondering if you would help to validate it.
The Problem:
It looks like there is no consolidated place on web to find Financial Advisors in the area, or by specific criteria. There are "Find an Advisor" sites within specific FI institutions, but we were not able to find one, which includes all providers from all institutions and independent ones.
Overview:
The Advisor Hub site will include a list of all providers (NA first) and global later, freely accessible to the general public to search for Financial Advisors using specific criteria, like location, proximity, advisor qualifications, languages, certificates, specializations, investments size and so on, so on. Advisor search functionality will be the center of this hub.
This will be another place for advisors to get leads, and for visitors to select advisors that will match their needs.
Features:
- Advisor Hub landing page is immediately a search page. Advisor finding is what the focus will be on
- Advisors can create profile on the hub for free. There is no monthly charge to be on the site.
- Visitors can freely search for advisors, again there is no charge for them either. They can find advisors that they believe will be best of them, and engage, via form. Advisor receives engagement request with all visitor details, and phone or email. Visitors don't need to use the contact form, email and phone of advisors are displayed openly for visitors to contact. But through form advisors will receive additional information to help the sale, like visitor interests, location and more.
- Advisors will pay a successful sale fee (current plan is $100) they get through the site. Advisors do not pay for leads, only sales accomplished.
- Visitors can ask advisors questions (think quora). Visitors can ask advisors convert successful answers into articles, which will build brand and authority of an advisor further.
- Visitors will be able to rate or leave reviews on advisors
- Each provider will have their specific dedicated profile page, with unique URL
- Providers, of course, will have dedicated log in area where they will be able to update their profile
- Advisors can write and publish articles on their own to build audience and presence
Monetization:
- $100 fee for a successful sale through Advisor Hub. No money goes through Advisor Hub at all, you still deal with the client directly, once the connection is made.
- Advisor can pay to sponsor their ranking on the site (like google search). If visitor is searching for advisors in the area, there will be couple advisors that will show up as part of sponsored ranking on top. Clearly displayed as sponsored. But other than this, ranking is fare based on reviews, and search criteria.
- Advisors will be able to purchase additional functionality, like direct chat with visitors, scheduling platform, etc.
- Ads are not planned to be present on the site at all
Questions:
- Does the above sound like something useful for an advisor?
- Does monetization scheme seem reasonable? Any, and all comments please.
- Will you, as advisor, be interested in creating profile on the site immediately?
- Do you need more leads and more business, and better matched clients?
- Do you feel that you might be at an unfair disadvantage due to ranking or location search algorithms, and what should we think about when implementing search functionality?
- Under your current contract, are you allowed to have an online profile with third party to promote your services?
- Please any other comments?
Thank you!
Submitted October 20, 2017 at 11:23AM by wantadvisor http://ift.tt/2zD2MCr
