I've been a Kroger customer for decades. When I turned 55 I started getting 10% on Kroger brand products. The normally 10 for $4 yogurt turned into $.36 each.
When your main source of income is Social Security you pinch every penny, quarantine every quarter, nab every nickel you can. I went to Kroger yesterday because I was out of pie crusts and Aldi stopped selling the boxes of them.
I punched in my Kroger number and nothing happened. Oh it recognized me but the list of discounts applied never appeared. I asked the clerk and she said, "Kroger ended the Senior Discount on 9/15 (It was September 12th but oh well) because they found out too many young people were using the discount.
I get that. You have a problem, you need to fix it. But fire the employees who were giving it to their friends and family. Tighten up the sign-up so an ID has to be produced and if need be shown at the register. But ending the program? That's the nuclear option. That is punishing your customers for your problem.
I will probably still go to Kroger for some things but from now on I will be calculating if the trip to Kroger is worth going an extra mile. Sprouts is closer, both Aldi stores are closer. Come on Kroger, fix the problem.
September 13, 2017 at 10:17AM
