Lidl has moved forward plans to open 100 stores in the US and this looks like just the beginning. In the UK Lidl's growth has accelerated at the expense of retail giants such as Tesco who were too slow to react to Lidl's low price/unbranded strategy. Tesco's stock has fallen by over 50% over the past 10 years and hit investors including Warren Buffett who reportedly said he had made a huge mistake and had taken a $444 million loss on the position.
Lidl along with ALDI (note these two stores are owned by the Albrecht brothers and have similar businesss models) provide high quality fresh, frozen and packaged goods at a considerable discount to tradition retailers. Product lines come and go and you probably cant get everything there and will have to finish your weekly shopping in a Krogers or elsewhere but the discount is sufficient to change the way people shop and is hitting the big guys. Lidl doesnt take all your business but it takes enough to hurt, alot.
I've provided a link below that is quite good - but for those that are interested just google "how lidl aldi destroyed tesco" for a load of articles.
This is not a recommendation to buy or sell. Please do your own research.
Submitted March 12, 2017 at 07:46AM by InterestingNews1 http://ift.tt/2mf5tlQ
