Has anybody seen the article posted by Darren Rovell with his idea to generate $4.5 billion for Twitter?
It's a "Pay for Twitter" approach that allows the current version of Twitter to be available for free, with power users able to pay for extra features.
Why doesn't twitter offer an option to pay for more features, while keeping everything the same for free users?
He ran a poll on Twitter getting over 15,000 votes:
64% would pay $0
18% would pay $1
11% would pay $2-$5
7% would pay >$5
More details on the tiers from his article:
"For $1 a month & $12 a year, you get to prioritize your Twitter feed. You can have one timeline in chronological order and another one in order of your priorities, by topic and by follow. You also get a mobile version of Tweetdeck, which doesn’t currently exist, but is an essential for a power user. For $5 a month & $60 a year, you get prioritization, mobile Tweetdeck and priority access to Twitter’s new features as they roll out, including immediate access to Twitter’s native video platform, which currently isn’t available to the masses. You also get a newly built Twitter Heat Map, which gives you access to a column that allows you to see the fastest RT’d and liked tweets on the platform in real time. For $10 a month, or for a discounted rate of $100 a year, you get all of the above plus Identity Verification Services (blue check mark on day of signing up), ability to sell products and services with the Twitter “Buy Now” button. You also have access to a more professional version of the Heat Map that shows a list of the top tweets over the last 24 hours, sortable by topic. You’ll also get real time stats on your tweets, access to an algorithm that will include suggestions on what topics you have had success tweeting about and a fully sortable list of all your tweets, arranged by topic and popularity."
He then does the math:
"Let’s take the data from my poll and figure that by the time Twitter has these options, there would be 25 percent of users willing to pay $1 a month, 15 percent at $5 and let’s say a conservative 3 percent at $10 a month. Using the active user base of 305 million people as my guide, 76 million people who paid $1 a month would be paying Twitter $900 million over a year. Forty five million people at $5 a month is $2.76 billion over the course of 12 months. And finally, nine million people paying $100 a year is another $900 million."
Submitted March 02, 2017 at 09:23AM by yankeefool http://ift.tt/2mx3P3C
