"Most people used to cancel their cable-TV subscription only when they moved house, says Doug Shapiro, a former chief strategy officer at Turner Broadcasting System, a television company. Now, he says, they are “becoming accustomed to churning on or off over the quality of content”, signing up to devour the latest hit and then cancelling their membership. Apple TV+, which has the most serious retention problem, loses a tenth of its customers every month, according to Antenna, a data firm, meaning that every year it churns through the equivalent of more than 100% of its members (see chart 2)." https://imgur.com/a/83Wohkk
I didn't know there was lots of us that stop and start streaming services
Submitted February 07, 2022 at 07:16AM by Alex09464367 https://ift.tt/OfFNYK6
