Alphabet shares are up 24% this year.
Google advertising growth continues to propel the company even as the search market matures.
Investors are closely following traffic acquisition costs and cost per click in addition to revenue and profit numbers.
https://www.cnbc.com/2019/04/29/alphabet-earnings-q1-2019.html
Earnings per share: $10.61 expected, per Refinitiv survey of analysts
Revenue: $37.33 billion expected, per Refinitiv survey
Traffic acquisition costs: $7.26 billion expected, according to FactSet
Submitted April 29, 2019 at 04:04PM by pipsdontsqueak http://bit.ly/2XYXInj
