"McDonald’s said it would use Dynamic Yield’s technology to change its digital Drive Thru menu displays to show food based on the time of day, weather, current restaurant traffic and trending menu items. "
It's not mentioned in the article but they will not be stopping contracts with any companies that Dynamic Yield have, and they have no plans to stop them. I imagine they might eventually pull it from immediate rivals, although maybe if Burger King (for example) were to use the McD's would know exactly what people were ordering there?
I think the big metric to watch to see how well this works is average ticket price. The goal doesn't seem to be to drive more customers, but instead to get each customer to spend a few dollars more each trip.
Anecdotal, but people feel more comfortable adding glutanous things to an order when they don't have to ask for it for other people to hear. If it's twenty cents to add a slice of extra cheese to a cheese burger maybe or extra sauces etc. maybe people will add more of these
Submitted March 27, 2019 at 10:51AM by EducationUmbrella https://ift.tt/2YCO1fs
