The $12.8 billion deal, which Altria announced Thursday morning, is slated to give the maker of Marlboro a 35% stake in Juul, valuing the less than two-year-old vaping company at $38 billion.
The new valuation is more than double the $16 billion valuation Juul last earned when it raised $650 million from investment fund Tiger Global just five months ago this summer. At that point, Juul became the fastest startup ever to reach a valuation of more than $10 billion dollars — beating the pace set by tech giants Facebook and Snap by four times.
https://finance.yahoo.com/news/juul-now-worth-more-spacex-200705958.html
Submitted December 20, 2018 at 04:32PM by snailmailz http://bit.ly/2A8wocC
