http://www.bbc.com/news/business-43304995
"McDonald's is certainly responding to industry pressure, consumer pressure to make the change," said David Henkes, a senior principal at Technomic, a restaurant research consulting company.
https://www.cnbc.com/2018/03/06/fresh-beef-is-coming-to-a-mcdonalds-near-you.html
"I talked to my staff and I asked them 'what do you think we should do?'" Jasper said. "They said 'Well, Joe, we can't let the drive-thru slow down. So that got us to thinking, the only way to make a burger fast is from a fresh steak. So, we started experimenting with fresh beef."
In fact, the fresh beef patties actually cook 20 to 40 seconds faster than a frozen patty, according to McDonald's.
I wonder how much does it cost for an inventory of frozen beef vs fresh one? That's including the fact that you only have so many days to use the fresh one before it goes bad, while frozen ones are good for months.
And how much would it actually boost sales? I'm not sure if it's going to have the same allure as the "all day breakfast" option that they rolled out.
I am also concerned about the fierce competition that McDonald is going up against. The sit-down chain restaurants such as Red Lobster and Applebees have been getting their heads bashed in by new competition and shifting consumers' preferences.
I'm personally indifferent because I can't tell the difference between good and "meh" meat (unless if it's been turned into a hockey pluck or someone microwaved it cough Applebees cough), or conventional eggs vs "organic, actually free range". I am aware of Wendy's bashing MCD with their advertisements over the past few weeks though.
Submitted March 06, 2018 at 11:16PM by COMPUTER1313 http://ift.tt/2Iagy3t
