Out of all the sales tactics designed to override a customer's defenses and close a deal, the one I find most blatantly manipulative is the "this price is good today only" ploy. I categorically reject those pitches, and so should you. Not necessarily due to any details within the deal, but because the tactic itself is dishonest.
The whole point of this tactic is to create a false sense of urgency using the false impression of a bargain. Amazon has been caught artificially raising prices leading up to Prime Day, tricking the public into paying regular prices disguised as discounts.
"Today only pricing" may also indicate there are details within the deal that you would object to, given time to cool off from the sales pitch and look at the deal objectively. Is the price really competitive? Can you verify their claims about the product/service? Is the fine print free of "gotchas?"
This is why (by law, usually. especially when salespeople visit your home) certain agreements require a cool down period of a few days ("recession"), where you can simply tell them you've changed your mind, and the agreement is cancelled.
Just remember that with few exceptions, if a company can offer you a certain price "today only," they can probably offer you that price if/when you're ready.
September 21, 2017 at 06:49AM
