For those who are unaware, Amazon has been doing Prime Day, a day where they claim to have the most amount of deals for 2 years now. However, research, consumer sentiment, analysts are able to show that Prime Day is more about getting users to sign up for Prime and marketing the brand, than it is about providing deals to existing customers.
I strongly recommend you use a historical price checker like CCC or Keepa to actually verify the prices are lower, as it is a common tactic to raise prices before a sale and then trick customers into feeling like they got a deal with a large % drop, like 50% off. Also keep in mind many sites will be pushing the event despite lackluster deals, because they want people to come to their site to see the aggregated 'deals' (getting ad revenue), and some of them will be linking to Amazon for that sweet affiliate money on anything you buy.
Here are the stats:
Comparing black friday prices to Amazon day: BF Prices for Laptops were 5% cheaper BF Prices for Small Appliances were 3% cheaper BF Prices for Tablets were 7% cheaper BF Prices for TVs were 15% cheaper BF Prices for Video Games were 12% On average prices were 9% lower on BF than prime day. Of 450 best-sellers, only 43 were discounted 10% or more on primeday Adobe's social media tracker found 50% of shoppers were disappointed, 23% felt joy Last year, our staff scanned nearly 8,000 deals and found only 64 worth posting.
I would post the numerous links but last time my post was immediately removed (im assuming due to links), I can provide them (hopefully) in the comments if requested.
July 10, 2017 at 07:44PM